Peter Wise
Call
Facebook
Facebook
linkedin

Unique selling points – it’s all a question of perception

I wrote an article on LinkedIn about how two products in the same sector but which are seemingly polar opposites can still claim the same unique selling point. You can view the post at Perceived benefits: a tale of two soaps

About Peter

Freelance Copywriter in London, UK
This entry was posted in Advertising copywriting and tagged . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.