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contractions

When to use contractions in your writing (and when you mustn’t or shouldn’t’ve)

There’s a lot of confusion about when to use contractions in copywriting and when not. First of all, what is a contraction? It’s where a word has one or more letters missing, replaced by an inverted comma.  “Isn’t” instead of “Is not” or “I’ll” instead of “I will”. It’s not slang, which is where the whole word When to use contractions in your writing (and when you mustn’t or shouldn’t’ve)