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SEO Copywriting

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Google rankings success and who to trust if you want first page results

If youre looking to top the Google rankings, this is how to sort out the good SEO advice from the bad....


Interpreting keyword tool results: numbers are not everything

Keyword tools are invaluable when it comes to website SEO copywriting. But you need to take the given figures with a large pinch of salt....


Privacy Policy page: why you need it and what it should say

If you collect data in any way from visitors to your webaite (even just via cookies) then a visible privacy policy is essential. Heres what it should contain. ...


Testimonials: is your website missing this key page?

Around half of all websites have no testimonials. Yet they can make all the difference when persuading someone to buy your product or service. Here are tips for copywriting testimonials....


Top 20 misconceptions about SEO - part 2

This is part 2 of my top 20 misconceptions about SEO....


Top 20 misconceptions about SEO - part 1

Search engine optimisation is part science, part art, part instinct. But for some its still essentially a mystery. This is part one of my top 20 misconceptions about SEO....


Ten common mistakes in SEO copywriting article

This article looks at some of the most common mistakes and omissions in SEO copywriting and how to avoid them....


SEO copywriting (the Cinderella service) article

For years the poor relation of search engine optimisation, SEO copywriting is finally becoming more accepted. Find out why...


SEO copywriter: finding the website copywriter you really need

As its value becomes apparent, more and more individuals are now offering SEO copywriting. But how can you find a good one?...


Search engine optimisation copywriting article

Find out which websites will benefit from search engine optimisation copywriting, and which may not....