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This is where you'll find blog entries on the subject of copywriting radio commercials and radio writing generally.
For earlier entries, see the archive pages below left. For blog entries on other subjects, go back to the main blog menu.
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May 2008
Radio Advertising Copywriting - Part 2
As with all kinds of freelance copywriting, it's important to do your homework. Check out a few freelance copywriting websites. Make sure the copywriter has experience of writing for radio and that they have sample commercials on their site which you can listen to.
You may want to ask for quotes from two or three writers. Be prepared for some variation here. But remember, you generally get what you pay for. It's also usually worth allowing for the copywriter's time in the studio. For most radio ads, this will only involve an hour or two of their time, but it's money well spent.
A good copywriter will also know which production houses to recommend and can help with choosing voiceover artists if required.
Once you've got the right copywriter, it's on to the next stage: the brief. More on that next time.