Peter Wise
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English copywriter – proven success with clients globally

Are you outside the UK but looking for an experienced, effective  British copywriter?

I was born in and am based in London, UK, but have worked with clients from more than 25 countries across Europe, the Middle East, Africa, Asia and North America, delivering professional website content, advertising, sales collateral and much else. Wherever your business is based, I can help deliver more awareness, more visitors, and more sales.

You will benefit from persuasive, informative copywriting in British English – the preferred standard for many businesses operating worldwide, and the variant which most non-native speakers adopt.

Effective British English copywriting across five continents

The map at the top of this page shows countries I have experience with, writing for professionals and organisations, big and small.

Some examples from the last few years include:

 

Europe

Both EU and non EU countries, across a wide variety of sectors, and including websites, sales collateral and newsletters.

Provideam Software, Ireland – web copy, press releases

Pyrenees Mountain Tours, France – website content & SEO guidance

Amadeus Travel Solutions, Spain and Germany – brochures, web content, newsletter writing

Mannheimer Marketing, Germany – brochures

Marta Jonsson designs, Iceland – product copy

The English Academy, Belgium – website copy

Mostphotos Stock Agency, Sweden – small business website copy

Lacrosse Translations, Poland – brochure

Frank Communications, Norway – client brochures

Crown James Gaming, Malta – microsite

4Finance, Poland – web content

Kiliaro Online Storage, Sweden – web copy

Brandlab, Norway – video

Ball Packaging, Germany –  blog copywriting

 

Middle East

Mostly websites, including very large sites for blue chip clients, but also a lot of copy editing and checking of internal documents, reports, presentations and so on.

The Middle East also represents a significant opportunity for exporters – there are numerous worldwide searches on Google for delicacies, perfumes, textiles and gift items from the Arabian Gulf and elsewhere A well-written and optimised website will rank highly on the search engines and could bring you a lot of international customers.

Zu’bi & Partners Law Firm, Bahrain – website copywriting & optimisation

Orange Tree Nursery, Dubai – website & SEO guidance

BUPA Arabia, Saudi Arabia – website copy ( 80+ pages)

Emirates Airlines, Dubai – specialist microsite (50+ pages)

PRIME Instant Offices & Business Centre, Bahrain – website, SEO guidance, sales collateral – read a case study for PRIME Bahrain

Reza Group, Saudi Arabia – website copywriting

Lusail Investments, Bahrain – website content

eDesign, Saudi Arabia – sales collateral, web content

Sakan Real Estate, Lebanon – real estate website copy & SEO guidance

 

Other Countries

Services include websites, sales collateral and turning American content into British English.

Joseph George Jewellery, Australia  – web copywriting

Moophi Beauty Products, Malaysia – writing a microsite

Access Bank, Nigeria – annual report editing

Hessel Trading, Russia – web copywriting

The Snowflake Ball, Canada – charity auction copy

Shell Nigeria – website copywriting

Technology Banker, Nigeria – advertising, sales collateral

RCI Affiliates, USA – press ads

New Masters Wines – Australia – advertising copywriting and web copy

 

Better website content – and rankings – wherever you are

If you are keen to attract  customers from outside your own country, your prime marketing tool is likely to be your website, and if it’s written  in the right way then you can attract customers from all over the world.

That’s why I offer copy-optimised sites – researching what terms people search with globally or in specific countries, then picking the right ones and using them in the right places to ensure high rankings. For some examples, see my SEO copywriting page

Copy Anglicisation or Global Transcreation

I can ensure that your services or products sound great whoever is reading them and wherever they are reading them from.

  • US to UK English – if you have American content you would like anglicised, I know the US well and lived there for over a year, so have a good ear and eye for changing spellings and expressions but keeping the same sentiments.
  • English editing – if you have some existing copy and the English is not good, don’t worry. I can smarten it up so that it sounds good and the spelling, punctuation and grammar are just right. Quick, easy and very cost-effective.
  • Global effectiveness – I make sure that I use straightforward words, without phrases or words that only a British person would appreciate. Anyone speaking basic English will be able to understand what I write, wherever they are from.

What overseas clients are saying

“A well prepared write up that leaves no room for any comment other than praise.”
S.I. Al-Inaizi, Bee’Ah, Kingdom of Saudi Arabia

“Peter’s ideas were witty and professional – right on target. He was able to turn last minute projects around quickly and was always a pleasure to work with.”
Cheryl Eisen, CEO, Saeges, New York

“He gave me lots of practical advice, worked very quickly and did fantastic work again. I’ll be working with him again soon.”
Rob Kublicki, Poland.

There are lots more testimonials from overseas and UK clients here

Professional copywriting by a British copywriter – find out more

You can see numerous examples of website copy, adverts, brochures, and more that I’ve written in my work samples section

To discuss your needs and for a no-obligation quote, please call  +44 (0) 7767 687524 or email peter@ideaswise.com or complete the form below.

I look forward to hearing from you.

 

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