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Case studies

How my copywriting has made a big difference to results and profitability

Copywriting case studies →

Advertising Copywriting Examples, Including Press Ads, Posters and Radio Commercials

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Clearasil poster for Reckitt Benckiser
Clearasil: Poster for Clearasil super-fruits wash for Havas / Reckitt Benckiser.


Better leisure centre poster
Better: Posters, brochures, emails for Better leisure centres, run by GLL.


Freelance copywriter press ad - Quad hifi (1) . Freelance copywriter press ad - Quad hifi (2)
Quad: Ads in specialist press. A good example of how ideas can be generated by looking around the client's factory.


Blackie childrens books publishing ad
Blackie Publishing: Press ad for children's book company - part of Penguin Books.


Freelance copywriter, advertising - Celebrity Cruises press ad (1) . Freelance copywriter, advertising - Celebrity Cruises press ad (2)
Celebrity Cruises: Press ads that were designed to stand out in a crowded market, these were part of a winning pitch.


Eagle Star Wacky Races press ad (1) . Eagle Star Wacky Races press ad (2)
Eagle Star motor insurance: Press ads to accompany a TV campaign which I also worked on. The tie-in with the 70s cartoon series the Wacky Races was perfect for the target market.


New Masters wine brands, press and promotional campaign - 1 . New Masters wine brands, press and promotional campaign - 2
New Masters Wines: Press ads and promotional literature for various wine brands.


Copywriting Actinic software press ad
Actinic: newspaper and specialist press advertising for Actinic software.


Press ad for the Byron Society
The Byron Society: Specialist press advertising.


Freelance copywriter - Exchange & Mart tubecard (1)

Freelance copywriter, advertising - Exchange & Mart tubecard (2)
Loot: Tubecards (subway train ads) for a free ads magazine.


Freelance advertising copywriter - Xerox press ad (3) . Freelance copywriter, advertising - Xerox press ad (2) . Freelance copywriter, advertising - Xerox press ad (1)
Xerox: These were part of a long-running international campaign involving the use of single word headlines.



Freelance copywriter, advertising - CIWF press ad (2)
PETA: Won a 'best ad never seen' award for Compassion in World Farming, who didn't have the money to run it. Subsequently run by PETA, who did.


Frelance advertising copywriter - BT specialist press ad
BT: I've written everything from recruitment ads to schools communications to high end product literature for BT. This example was a specialist telecommunications press ad.


Recruitment copywriting for the Post Office - 1 . Recruitment copywriting for the Post Office - 1
Post Office: This is part of a recruitment advertising campaign to attract people to become postmen and women in Surrey.


RCI Affiliates press ad copywriting . RCI Affiliates press ad copywriter
RCI Affiliates: Trade press ads for this holiday services company.



Play Heinz radio ad
Heinz Salad Cream: Lots of fun with this promotional campaign.


Play Virgin Cinemas radio ad
Virgin Cinemas: Radio ad for special Christmas offer.



Play Telewest radio ad
Telewest: Price promotion radio ad. One of several in a similar vein. Corny but very effective.


Play Royal Mail radio ad
Royal Mail: Recruitment ad for drivers - the Royal Mail rap! Actually worked so well that I ended up writing and recording several new versions.