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Advertising Copywriting Examples, Including Press Ads, Posters and Radio Commercials
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Clearasil: Poster for Clearasil super-fruits wash for Havas / Reckitt Benckiser.
Better: Posters, brochures, emails for Better leisure centres, run by GLL.
. Quad: Ads in specialist press. A good example of how ideas can be generated by looking around the client's factory.
Blackie Publishing: Press ad for children's book company - part of Penguin Books.
. Celebrity Cruises: Press ads that were designed to stand out in a crowded market, these were part of a winning pitch.
. Eagle Star motor insurance: Press ads to accompany a TV campaign which I also worked on. The tie-in with the 70s cartoon series the Wacky Races was perfect for the target market.
. New Masters Wines: Press ads and promotional literature for various wine brands.
Actinic: newspaper and specialist press advertising for Actinic software.
The Byron Society: Specialist press advertising.
Loot: Tubecards (subway train ads) for a free ads magazine.
. . Xerox: These were part of a long-running international campaign involving the use of single word headlines.
PETA: Won a 'best ad never seen' award for Compassion in World Farming, who didn't have the money to run it. Subsequently run by PETA, who did.
BT: I've written everything from recruitment ads to schools communications to high end product literature for BT. This example was a specialist telecommunications press ad.
. Post Office: This is part of a recruitment advertising campaign to attract people to become postmen and women in Surrey.
. RCI Affiliates: Trade press ads for this holiday services company.
Play Heinz radio ad Heinz Salad Cream: Lots of fun with this promotional campaign.
Play Virgin Cinemas radio ad Virgin Cinemas: Radio ad for special Christmas offer.
Play Telewest radio ad Telewest: Price promotion radio ad. One of several in a similar vein. Corny but very effective.
Play Royal Mail radio ad Royal Mail: Recruitment ad for drivers - the Royal Mail rap! Actually worked so well that I ended up writing and recording several new versions.