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Case studies

How my copywriting has made a big difference to results and profitability

Copywriting case studies →

New Media

My work - new media


*Click on a thumbnail to expand.*



Land rover 180 degree sponsorshipLand Rover: Web copy. One of many promotions / sponsorship campaigns.


Promotion for Citibank - microsite . Promotion for Citibank - banner adsCitibank: Promotional banners and microsite.


Bacardi digital brand guidelinesBacardi: Digital brand guidelines.



Being Girl website copyProcter & Gamble: Web copy for the Being Girl website.


Palm promotion website . Palm promotion banner adsPalm: Promotional banners and microsite.


Shell website copywriting . Shell website copywriting (2) . Shell website copywriting (3) . Shell website copywriting (4)Shell Nigeria: Web copy for Shell Nigeria website.


Ford website copyFord: Complete rewrite of half the Ford UK site.


Learndirect banner ads . learndirect web copyLearndirect: Banners and web copy.


Edradour front page - trout story . Edradour trout story click throughEdradour: Teaser intro stories for website.


Web copy for Dell computers (1) . Web copy for Dell computers (2)Dell: Microsite, banners, html emails and web copy.



To see websites I've written and / or copy optimised, please go to website SEO copywriting or website copywriting