To increase your chances of services or products you offer being found and ranked highly on Google, it helps to be specific. Very specific.
In fact, it’s often a good idea to have highly targeted pages that are dedicated to a single product or service. This allows you to target specific ‘long tail’ keyword terms. These get fewer searches than more mainstream ones, but they’re easier to get first page rankings with, and because they’re specific, any visitor is more likely to find what they’re looking for – and turn into a customer.
Some people even go a step further and have separate pages for slightly different keyword phrases, rewriting or rearranging what is essentially the same content. However, that’s time-consuming and could be open to downgrading by Google for duplicate content.
Of course, it also means that you’re adding useful and relevant content on a regular basis. Which means that your website as a whole should benefit as well – dedicated content really does hit all kinds of targets.