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General Copywriting

Articles from Ideaswise


Websites - always make it easy for your customers

How to generate response by making it as easy as possible for customers and potential customers...


Copywriting - When To Stress Features Not Benefits

Usually, it is better to stress benefits rather than features in your advertising. Sometimes, however, the reverse applies....


10 things you should expect when choosing a brochure writer

Almost every company needs brochures - and good brochures need good copywriters. Heres how to choose one....


How long should brochure copy be?

It seems a sraightforward question, and theres a simple answer, but there are other questions you need to ask yourself with brochures...


Freelance copywriter costs article

What does a freelance copywriter cost? More importantly, what are they worth?...


Advertising cliches article

If your advertising copywriter keeps coming up with cliches, find another advertising copywriter. Here are some of the UKs worst offenders...


Top 12 proofreading tips article

Typos look bad (especially when youre a copywriter like me). Here are my tips for proofreading...


Web copywriting for international markets article

Its not called the World Wide Web for nothing - different languages, cultures even dialects all need to be taken into account...


Brochure copy & website copy article

Using your brochure as the prime content for your website may seem like the cheap and easy option, but could end up really costing you...