Peter Wise
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Financial Copywriting

My experience as a financial copywriter spans well over 20 years. From big brand consumer advertising through to writing fin-tech blog posts via multiple award-winning direct response advertising, I can deliver the clear messaging and content you are looking for, to both specialist and lay financial audiences.

Media:  annual report editing, direct response advertising, direct mail packs, recruitment ads & employee engagement, websites, digital advertising, blog posts, social media, html emails, website rebranding, SEO assistance.

Clients: leading UK and international banks, financial technology providers, merchant banks, financial advisers, insurance brokers, financial services providers, foreign exchange providers.

Some examples of my financial writing projects are shown below.

What does SEO copywriting for financial sector organisations involve?

There’s no shortage of financial products, services, news or opinions available online, so a good starting point is finding the right niches. Tailor your content to your location, specialisms and expertise, make it clear, interesting and, above all, accessible,  and you won’t go far wrong.

Financial copywriting and compliance

A few years ago, the Economist Intelligence Unit surveyed financial institutions, asking how many different regulators oversaw their organisation. The most popular figure among respondents was “10 or more”.  That means whoever writes copy or content needs to be very careful what they say. I have extensive experience in writing compliant copy, and will work with your compliance team to ensure that anything I write meets all requirements. Better still, I have even written about compliance, so have a working knowledge of subjects such as 871(m) and MiFID II.

 Blogging for the financial sector – useful content ideas

To many, finance is a mystery – so provide simple guides, solve problems or interpret legislation. Offer evidence-backed opinions too – which shares/insurance/pensions/mortgages to pick, which to avoid and why. And blog about relevant events, legislation, results, financial technology or simply your predictions.

 

Contact me now for a free quote or to ask a question

To find out more about my financial copywriting services, just call  +44 (0) 7767 687524 or email peter@ideaswise.com or complete the form below.

 

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