Direct Response Copywriting

Direct response copywriting to suit your business


There are essentially two types of direct response copywriting. One is the hard sell, American style. Looooong text. Every third or fourth sentence in bold. Or italics. And at the end, a P.S., a P.P.S, and maybe even a P.P.P.S.

You may have received a few of these through your letterbox - companies like Reader's Digest used to love them. Nowadays, you're more likely to see them online.

This kind of formulaic direct response copywriting can work, and it's a service I can offer. But be aware that direct mail formulas are, well, formulaic. And there are a lot of these get rich quick, DVD resale promotions out there, chasing an increasingly wary audience.

Then there's the other type of direct response copywriting that builds your brand and complements the rest of your communications. If you want a straightforward sales letter, with or without a brochure, just get in touch.

Also worth considering is adding a little creativity. Would a postcard or two suit your purposes better? How about a brochure that's larger or smaller than usual, an unusual shape, or printed in a different way? Sometimes a little freebie can help. As long as it's relevant and interesting, it works and it doesn't break the bank, it could be worth a (mail) shot.


Direct response copywriting - contact me for a quote

For details, and for a free, no obligation quote, please contact me

For examples of my direct response copywriting, please see my direct response examples




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