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Direct Mail

My work - direct mail and sales promotion


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freelance copywriter direct response - book mailing main . freelance copywriter direct response - book mailing insideM&G: Financial mailings needn't be dull - this one was themed around classic literature.


UK copywriter - invitation pack for IDM (outer) . UK copywriter - invitation pack for IDM (letter) . UK copywriter - invitation pack for IDM (inside)Institute of Direct Marketing: A straightforward stand-alone recruitment letter for the IDM that out-pulled the control pack (which included a brochure).


Copywriting for Sparks charity campaign - postcard front . Copywriting for Sparks charity campaign - postcard rear . Copywriting for Sparks charity campaign - letterSparks Charity: Teaser postcard and letter for "One Day" campaign.


Virgin Money direct mail copywriting exampleVirgin Money An interesting idea for a credit card that worked very well in practice - chose your design, rewards scheme and even interst level.


Heinz Salad Cream promotion - outer . Heinz Salad Cream promotion - main spread . Heinz Salad Cream promotion - sample pageHeinz Salad Cream: This sales promotion piece goes with the radio ads on my advertising samples page.


freelance copywriter CRM mailing - Nectar collector update front cover . freelance copywriter CRM mailing - Nectar collector inside . freelance copywriter CRM mailing - Nectar collector update inside (2)Nectar: If you're a Nectar Collector you've probably had a Points Update or two written by me.
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Guinness CRM mailpack (1) . Guinness CRM mailpack (2) . Guinness CRM mailpack (3) . Guinness CRM mailpack (4) . Guinness CRM mailpack (5)Guinness: Part of a long-running customer relationship marketing programme. This was aimed at people who liked having friends round for a few drinks.


freelance copywriter direct mail - Citibank financial front . freelance copywriter direct mail - Citibank financial insideCitibank: One of many brochures and mailpacks written for the world's largest bank.


Microsoft direct mail copywriting - outer . Microsoft direct mail copywriting - reveal . Microsoft direct mail copywriting - inside spreadMicrosoft Licensing: Part of a larger cmapaign I wrote via Saatchi & Saatchi to improve the take-up and management of Microsoft licensing.