Brochure and Newsletter Copywriting Samples

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Brochures


Mailer for Stage on Screen - brochure outer . Mailer for Stage on Screen - brochure inside left . Mailer for Stage on Screen - brochure inside right . Mailer for Stage on Screen - letter
Stage on Screen:
Brochure and sales letter written for Stage on Screen, a new company that stages classic theatre plays and records them on DVD.


Copywriting BAA duty free Keith Floyd brochure front cover . Copywriting BAA duty free Keith Floyd brochure inside . Copywriting BAA duty free Keith Floyd brochure back cover
BAA duty free:
TV chef Keith Floyd put his name to this one, but I was the one who actually wrote it. Great fun, and it upped sales massively.


Freelance copywriter NetNames press pack (1) . Freelance copywriter NetNames press pack (2) . Freelance copywriter NetNames press pack (3)
NetNames:Part of a large scale press pack / sales literature campaign.



freelance copywriter - brochure for Outreach International, outer . freelance copywriter - brochure for Outreach International, inside 1 . freelance copywriter - brochure for Outreach International, inside 2
Outreach International: Brochure for Outreach International, the organisation for volunteering overseas.


Vodafone welcome pack - outer . Vodafone welcome pack - sample spread
Vodafone:
A welcome brochure for its mobile customers.


Freelance copywriter HR Consultancy brochure (outer) . Freelance copywriter HR Consultancy brochure (inside)
HR Consultancy:
A brochure for this London-based recruitment consultants.


freelance copywriter brochures - Microsoft product literature front . freelance copywriter brochures - Microsoft product literature reverse
Microsoft:
Making the complicated straightforward - one of many mailpacks and new media projects undertaken for this client.
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freelance copywriter brochures - Citibank financial front . freelance copywriter brochures - Citibank financial inside
Citibank:
One of many brochures and new media pieces written for the world's largest bank.


freelance copywriter brochures - ntl communications outer . freelance copywriter brochures - ntl communications inside spread . freelance copywriter brochures - ntl communications inside spread (2)
ntl:
A few pages from one of several brochures I wrote for one of the UK's largest telecommunications companies.


Freelance copywriter brochures - Vodafone . Freelance copywriter brochures - Vodafone reveal . Freelance copywriter brochures - Vodafone second reveal
Vodafone:
I actually got myself in the photo shoot for this brochure - I'm the one who's 'sick as a parrot'.


Freelance copywriter brochures - Disney . Freelance copywriter brochures - Disney spread (1) . Freelance copywriter brochures - Disney spread (2)
Disney:
A sample from one of several brochures I wrote for the Disney Corporation.


Freelance copywriter brochures - BUPA . Freelance copywriter brochures - BUPA reveal
BUPA:
In case you're wondering, those pics are meant to be unclear. This was part of a long-running campaign: "You're amazing, we want you to stay that way."




Freelance copywriter - leaflets for English Tourist Board (1) . Freelance copywriter - leaflets for English Tourist Board (2) . Freelance copywriter - leaflets for English Tourist Board (3)
English Tourist Board:
Using interesting facts to get English people to take short breaks in their own country.


Freelance copywriter - CM brochure for Amadeus (1) . Freelance copywriter - CM brochure for Amadeus (2) . Freelance copywriter - RMS brochure for Amadeus (1) . Freelance copywriter - RMS brochure for Amadeus (2)
Amadeus:
Samples from two of a whole range of brochures I wrote for this international travel services company.


Copywriting for Star Alliance brochure - outside . Copywriting for Star Alliance brochure inside
Star Alliance network:
Examples of brochures written for the Star Alliance network, the world-leading airline alliance.


Freelance copywriter - Stopgap Directors brochure (1) . Freelance copywriter - Stopgap Directors brochure (2)
Stopgap Directors:
A brochure for this specialist high-level recruitment consultancy.


Copywriting leaflet for American Express
American Express: Part of a promotional campaign for American Express.


Science & Medical Copywriting - Devilbiss 1 . Science & Medical Copywriting - Devilbiss 2 . Science & Medical Copywriting - Grace Rexolin 1 . Science & Medical Copywriting - Grace Rexolin 2
Science and Medical brochures: Samples of brochures written for medical clients Devilbiss and Grace Rexolin.



Newsletters


Newsletter copywriting for Origo (1) . Newsletter copywriting for Origo (2) . Newsletter copywriting for Origo (3) . Table talker copywriting for Origo (1) . Table talker copywriting for Origo (2)
Sodexo: This international food services company features a specialist full service catering service called Sodexo. These quarterly newsletters and table talkers are aimed at corporate professionals who are into food.


freelance copywriter direct response - cafe direct newsletters front . freelance copywriter direct response - cafe direct newsletters inside
Café Direct: One of several quarterly newsletters for this fast-expanding charity.


Newsletter copywriting for SouthWest Trains (1) . Newsletter copywriting for SouthWest Trains (2)
SouthWest Trains: One of many newsletters I wrote for this train company.


Amadeus newsletter - first sample page . Amadeus newsletter - second sample page
Amadeus: I wrote several issues of 'Perspectives', the quarterly newsletter for all employees of Amadeus, the international travel services company.


Newsletter copywriting - outside of Down Your Way newsletter . Newsletter copywriting - sample inside page of Down Your Way newsletter . Newsletter copywriting - outside of Sutton News newsletter . Newsletter copywriting - sample inside page of Sutton News newsletter
Affinity Sutton Housing Associations: Newsletters written for Affinity Sutton, the leading regional housing association.




See also my press ads, posters and radio commercials

And have a look at my direct response samples


Concept / Copy Critique

Would you like a written critique of your existing advertisement, mailer, brochure or sales letter? It's excellent value - and I'll refund the cost if you then commission me to create a new one. For details, please go to Copy Critique