My work - direct mail and brochures
* Click on a thumbnail to expand *
. 
M&G: Financial mailings needn't be dull - this one was themed around classic literature.
. 
Café Direct: A quarterly newsletter for this fast-expanding charity.
. 
Microsoft: Making the complicated straightforward - one of many mailpacks and new media projects undertaken for this client.
.
.
. 
Citibank: One of many brochures and mailpacks written for the world's largest bank.
. 
. )
ntl: A brochure for one of the UK's largest telecommunications companies.
. 
. )
Nectar: If you're a Nectar Collector you've probably had a Points Update or two written by me.
.
.
. 
. 
Vodafone: I actually got myself in the photo shoot for this brochure - I'm the one who's 'sick as a parrot'.
. )
. )
Disney: A sample from one of several brochures I wrote for the Disney Corporation.
. 
BUPA: In case you're wondering, those pics are meant to be unclear. This was part of a long-running campaign: "You're amazing, we want you to stay that way."
)
. )
. )
. )
. )
Guinness: Part of a long-running customer relationship marketing programme. This was aimed at people who liked having friends round for a few drinks.
)
. )
. )
English Tourist Board:Using interesting facts to get English people to take short breaks in their own country.
)
. )
. )
IBM: Using the medium itself to generate an idea. Don't try this one on a press ad, folks.
. 
. 
Institute of Direct Marketing: A straightforward stand-alone recruitment letter for the IDM that out-pulled the control pack (which included a brochure).
See also my press ads, posters and radio commercials
Concept / Copy Critique
Would you like a written critique of your existing advertisement, mailer, brochure or sales letter? It's excellent value - and I'll refund the cost if you then commission me to create a new one. For details, please go to Copy Critique