Creative Advertising Copywriter Blog 2010
Latest entry, May 2010
Bye bye Nick
Just read that the BNPfuehrer Nick Griffin is to hang up his jackboots. In 2013. Which gives those cuddly fascists plenty of time to go though a selection process for the next leader.
I think they should take a leaf out of reality shows like I'll do anything and do it all on TV. Here are some ideas to get them started:
- It'll be all white on the night
- The SS Factor
- How do you solve a problem like Maria? Simple - shoot her!
- Big Brother
- The White only Minstrel Show
- Auf Weidersein Fraulein
- Goering for a song
- The reich's got talent
- Blitz a knockout
Anyway goodbye Griffin. And don't come back.
Latest entry, March 2010
The end of the traditional creative advertising agency?
Just been watching this:
http://vimeo.com/10251808
It's a spoof documentary about the advertising industry and its failure to adapt to new media, inviting comparisons the industry with the ancient Greeks and Romans.
This odd little piece is neither one thing or the other.
Shocking? Not really. It's the same brow-beating that the industry has been indulging in for at least ten years.
Entertaining? Not especially. If that was their aim, it could have done it a lot better and gone a lot further.
Revealing? Actually, some agencies are making the change pretty well. Besides 'new' media is actually evolving fast and is no longer new.And it does some things brilliantly, others less well. Which is why it's taking its place alongside, rather than replacing, much of the old media.
As a creative advertising copywriter, it means I have to have more strings to my bow. Which is no bad thing. Much of my work these days is indeed digital. But advertising won't go away. And work with an idea rather than merely a technique or a technology will always stand the test of time.
The agency is dead...long live the agency!