Creative Advertising Copywriter Blog 2009
For latest entries, see Creative Advertising Copywriter Blog
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Latest entry - October, 2009
the voice of experience
One of the best advertising blogs out there is by Dave Trott on the Campaign Live website. In particular, his latest entry is a gem.
You can find it at:
It's the story of how a tube driver generated more creativity and memorability, on his own,(and crucially, on his own initiative) than swathes of advertising professionals.
The blog post also neatly scissors the whole approach to advertising by consensus...for which read blandness, committee-speak - and ultimately, misery and creative bankruptcy. Not to mention endless back-biting(but that's another story).
August, 2009
Advertisement layouts... the old formulas still the best.
A nice little blog entry I saw recently. It measured the success of classic page layouts for ads with modern 'alternative' ones. And not surprisingly (to my mind anyway) the classic layout was the clear winner. With clear being the operative word - it being easier to read and understand than the others.
Here's the link:
Creative copywriting - classic layouts make a difference
Latest entry - June, 2009
Ad agency...working for Peanuts.
Another little gem from YouTube. Not quite as good as the one below, but it manages to pack plenty of insight into the whole ad agency environment. Good (or bad?) to see that US advertising suffers from much the same b***shit as over here.
Here's the link:
May, 2009
Creatives grow better in the South West.
Lovely little video on YouTube this. As well as being generally and genuinely funny, it also has some lovely little digs (geddit?) at advertising industry types for those in the know.
It's been beautifully put together too - no doubt by some frustrated creative. Of course, the basic premise is misleading. Creatives grow better up here in the smoke...but then you knew that already, didn't you? ;)
here's the URL:
May, 2009
I love little one-off or ambient ideas that look beyond the traditional ad, poster or banner.
Here's a nice one from Bangkok, found by a couple of other advertising bloggers:
http://community.brandrepublic.com/blogs/younglionsfromcannes/archive/2009/02/12/sweet-tooth.aspx
March, 2009
Video killed the radio star. Internet killed the video star. And now, the radio star is back.
Richard Johnson wrote an interesting blog post about the durability of radio advertising. I hadn't thought about it before, but he's dead right. TV ads are waning as everyone watches different channels or goes online instead. Direct mail is suffering under the weight of accusations of environmental unfriendliness, and newspaper and magazine circulations are falling.
But radio endures. Good old, safe old radio, blaring away in the background as we do other things.
And you know what? I used to do a lot of radio, and I loved it. But I haven't had a radio brief in years. So anyone out there who wants their brand's voice to be heard in a flexible, creative, magical, enduring medium, feel free to send a radio ad copywriting brief my way.
You can find Richard's thoughts here:
Richard Johnson on radio advertising