Peter Wise
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Copywriting for radio commercials and video

In an age of digital this, social that and big budget ad campaigns, good old radio ads written by an experienced radio copywriter can still achieve real cut-through – giving you a lot of bang for your marketing buck.

Think about it. Radio commercials can be twenty seconds to more than a minute of mini dramas, thrillers, romances or comedies. Or simply straight, hard-hitting sales messages – whichever gets most noticed, remembered and acted upon. All using nothing more than the power of words, sounds and sometimes even a little deliberate silence to deliver your message.

Companies I’ve written radio ads for include Heinz, Telewest, BT, London Transport, Chemsearch, Virgin Cinemas, Lloyds of London, Royal Mail. All found that they made a real difference to their bottom line. You can listen to some of my radio ads by clicking the arrows below.

 Virgin Cinemas: Radio ad for special Christmas offer

Heinz Salad Cream: Lots of fun with this promotional campaign

Telewest: Price promotion radio ad. One of several in a similar vein. Corny but very effective

Royal Mail: Recruitment ad for drivers – the Royal Mail rap! Actually worked so well that I ended up writing and recording several new versions.

Video for Miura Systems – point-of-sale technology

Video for Norwegian Oil Fund

Promotional video for New Caspian City Dagestan

Contact me now for a free quote or to ask a question

As well as radio commercial copywriting and video scripts, I can also write telephone messages, recorded announcements and the like.

Just call  +44 (0) 7767 687524 or email peter@ideaswise.com or complete the form below.

 

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