Category Archives: General Copywriting

Posts on copywriting in general and the world of freelancing in London and the UK

Copywriting rates – you’re having a laugh

As per my last post, I do love being a copywriter. But these days there are a lot of us around, and when you couple that with an almost insatiable demand for copy/content there’s going to be a big squeeze on …

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10 reasons why you should become a freelance copywriter

(Here’s someone who appreciates being his own boss, even if his writing skills are a little shaky. Thanks to Thornet/Steven Walling for the pic.)    I’ve been a self-employed copywriter for about 20 years now, more or less. I wouldn’t swap it for the …

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How many copywriters are there in London?

It’s not up there with ‘What is the meaning of life?” but this is a question I’ve been asked a few times. The glib answer is “A lot more than there used to be”, given that so many people call themselves …

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Copy Critique – a useful but neglected service

One of the services I offer is a copy critique Not many people take it up. Which is a pity, as it’s an extremely cost-effective way of getting your communications into shape. Especially as I refund the cost of the critique …

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Copy still beats content, at least on Google searches

Once upon a time, way back in the dim distant past before the internet really got going (all of about ten or twelve years ago) and when the word ‘blog’ was just a misprint, anything written of a commercial nature was …

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Freelance copywriter – a true calling?

Many years ago, when I was fresh out of university and still not sure of what I wanted to do, I took one of those ‘Find the Right Career’ multiple choice tests. You probably know the kind of thing. It …

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Welcome to the Ideaswise London copywriting blog

Welcome to my new copywriting blog, complete with widgets, tags and maybe the odd response or two. As well as day-to-day stuff like site changes and occasional work updates, I’ll be looking at life from the point of view of your …

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