Category Archives: General Copywriting

Posts on copywriting in general and the world of freelancing in London and the UK

If you want variety, be a freelance copywriter

I haven’t updated my blog in a long time, mainly because I’ve been so busy. To be a good writer, you have to be curious, which means that whatever you’re asked to write about, you have to take a real …

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What do copywriters major in?

  A question that often comes up with careers in copywriting is “What should I major in?” “Or what degree do I need” or even, “Do I need a degree to become a copywriter?” Here, in my experience, and in …

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Do copywriters get to travel?

  There used to be a long-standing joke in the advertising business about how to write a TV ad. It would always start with something like “We open on a tropical island” or “The backdrop is Sydney Opera House” or …

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Contact page best practice – always make it easy for your customers

Not so long ago I had a welcome few days fishing in Ireland. The weather was great, the company even better, and we all caught some fish. The place where we stayed was pretty so-so, however. Not bad, but just a …

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Copywriting for eBay

Recently we’ve been selling a few things on eBay, nearly all inherited from or given to me over the years by my dear old late Dad, an antiquarian book dealer and avid auction goer who bought lots, sold little and …

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What was the world’s first long copy direct response letter?

How long do you think direct response letters have been around? A hundred years? A hundred and fifty? And who invented them? Surely it was either us British or the Americans? Wrong on all counts. The first direct response letter …

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How long should your brochure be?

I’m sometimes asked by clients who are looking for me to quote on copywriting their brochure, how long I think the copy should be. To which I always answer that brochures should be as long as they need to be …

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10 pointers for copywriters going from permanent to freelance.

This is aimed at people who have already worked as agency copywriters, particularly in the UK, but are looking to make the move from permanent to freelance. Here, in no particular order, are my top ten pieces of advice for …

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Do businesses still need printed brochures?

With seemingly everything digital these days, many small business owners might ask whether they need a printed brochure at all. My answer to that, for the most part, is a definite “yes.” Let’s start with where we are.  If you’re like …

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When the marketing is better than the product

Some time ago I enjoyed a short break in Sussex with a few friends. On the first day, we were meant to be going to Brighton races, the last meet of the season. Unfortunately, it was called off a couple of days …

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