Category Archives: Copywriting and marketing book reviews

Copywriting book review: “Freelance Copywriting”

  Author: Diana Wimbs. Publisher: A&C Black Ltd. Originally published 1999. This is a book which I picked up about 15 years ago. It’s out of print, but is it out of date? Well, to an extent, yes. Despite it being …

Posted in Copywriting and marketing book reviews | Tagged | Leave a comment

Copywriting book review: The Craft of Copywriting

Author: Alistair Crompton. Publisher: Business Books Ltd. Originally published 1979, second edition 1987.   Are copywriting books from 20, 30 or 40 years ago still worth reading? When I started out in copywriting there were precious few books available to …

Posted in Copywriting and marketing book reviews | Tagged | Leave a comment

Book review: The Real Mad Men, by Andrew Cracknell

For anyone who has worked in the advertising business, this is a fascinating book. Even if the nearest you’ve ever got to an ad agency is sipping a martini, pulling on a Lucky and snapping a secretary’s garter belt while …

Posted in Copywriting and marketing book reviews | Tagged | Leave a comment

Copy writing book review: Read Me

  Authors Roger Horberry & Gyles Lingwood. Laurence King Publishing, released September 2014. 192 pages, 150 colour illustrations. Paperback, RRPM £18.95.   This book takes a different approach from 100 Ways to Create a Great Ad, reviewed last time, but …

Posted in Copywriting and marketing book reviews | Tagged | Leave a comment

Advertising book review: 100 Ways to Create a Great Ad.

Author: Tim Collins. Laurence King Publishing, released August 2014, 208 pages, 314 illustrations. Paperback, RRP £22.50   If you’re an aspiring copywriter or art director looking to get a portfolio together, or an established creative looking for inspiration, this book …

Posted in Copywriting and marketing book reviews | Tagged | Leave a comment

Book review: The Advertising Concept Book

When I started out in advertising in the late 1980s, almost the only tool and certainly the most useful, was a few sheets of photocopied A4 paper. I think it was called something like “How to get your first job …

Posted in Copywriting and marketing book reviews | Tagged , | Leave a comment