One of the great names of modern advertising, David Abbott, has just died. He was responsible for the iconic Economist posters. Like the one which simply stated: “I never read The Economist” Management Trainee. Aged 42. He wrote great ads for, among many others, Volvo, Sainsbury’s and the RSPCA. He was also the … David Abbott – an advertising great
…That I became a freelance copywriter. I was reminded of this when I suddenly started to get congratulations messages on Linkedin. Would I change it? Not for a moment. Self-employment in the copywriting field is the route to greater freedom, better rewards, more fun and, much of the time, better work. The only downside is doing … It was 20 years ago today…
Very busy lately, hence no blog updates: – More work for the leading financial company (actually the biggest in its field). – A big project for GLL, doing a variety of brochures plus marketing ideas. – More work for regular clients Outreach, Rob’s decorators and Maths on Screen.
How my copywriting has made a big difference to results and profitability
