When I started out in advertising in the late 1980s, almost the only tool and certainly the most useful, was a few sheets of photocopied A4 paper. I think it was called something like “How to get your first job in advertising” and it was written by Dave Trott, then Creative Director and Co-Founder of … Book review: The Advertising Concept Book
– A major project editing sales literature, adapting tone of voice and even some conceptual work for a leading financial company. – Writing two new websites for Yorkshire care homes, plus some sales collateral. – More work for regular clients like Redlet. Outreach International, Outlet Property, and Maths on Screen. – A new project for an … Latest projects and site updates
How my copywriting has made a big difference to results and profitability
