I’ve gained my first Icelandic client – Hendrikka Waage, designer of fine jewellery and various fashion-related products. I’ll have to add a little flag to my map page – past and present clients in 30+ countries so far. Other recent work has included: – Brochures for a leading private school. – More work for volunteering … Latest news August 2013
Next time you search for something on Google, have a closer look at the results before clicking on one of them. The regular Google listings will show a short headline, followed by a link, followed by a couple of lines of copy. The pic below shows what the listing for the home page of my site … How to tell without even looking at it if a website has been well thought out
There’s an initiative about to launch which I’m heavily involved with, both as a copywriter and an investor. It’s called Maths on Screen. It’s a brand new company working in association with Maths Inspiration, which has delivered inspiring, fun and educational maths lectures to many thousands of students 2011. Maths on Screen the latest shows have been … Coming soon – Maths on Screen
One of the things I like about this business is that you get enquiries from all sorts. I enjoy talking to people from differing walks of life and in all kinds of different businesses and then quoting them for a job, even if I don’t always get it. Sometimes, though, you know straightaway you’re going to … Content discontent
Like most copywriters I love reading and do quite a bit of it, especially at night as I’m not a great sleeper. I enjoy reading about a wide variety of subjects, and chances are that at any one time, I’ll have three or four quite different books and a magazine or two on the go. I … Buying books – an awful realisation
In the days when I regularly worked in ad agencies, there was always one sure-fire way of telling how good the agency was creatively: the number of ideas they put forward in presentations. Agencies that presented lots of ideas are the best ones, right? They must be – they come up with so much stuff. … Advertising ideas – when less was more
How my copywriting has made a big difference to results and profitability
